![]() The new format was unpopular and the series came off the air in 1950. Smith, along with an orchestra and a live audience. New writers were added, including Flying Tiger ace Robert T. In 1948, the show changed from a 15-minute comedic soap opera to a 30-minute self-contained show. Over the course of its life, Lum and Abner appeared on the two other major radio networks in addition to NBC and Mutual: CBS and ABC (formerly NBC Blue). Miles Laboratories, manufacturers of Alka-Seltzer and One-A-Day Vitamins, became the longest-running sponsor, backing the program from 1941 until 1948. Postum cereal sponsored Lum and Abner in 1938–40, before Alka-Seltzer picked up the duo. In 1936, Dick Huddleston of Waters petitioned the United States Post Office to change the town's name to Pine Ridge. Along with The Lone Ranger, Lum and Abner was one of Mutual's most popular programs. Effective July 1, 1935, the program was also carried on WLW (Cincinnati, Ohio), KNX (Los Angeles, California), and KFRC (San Francisco, California). During this period, the show was broadcast on Chicago's WGN (AM), one of the founding members of the Mutual Broadcasting System. Horlick's Malted Milk, the 1934–37 sponsor, offered a number of promotional items, including almanacs and fictional Pine Ridge newspapers. In 1933, The Ford Dealers of America became their sponsor for approximately a year. ![]() When the Quaker contract expired, Lauck and Goff continued to broadcast on two Texas stations, WBAP (Fort Worth) and WFAA (Dallas). Lauck and Goff performed several different characters, modeling many of them on the real-life residents of Waters, Arkansas. After only a few shows in Hot Springs, they were picked up nationally by NBC, and Lum and Abner, sponsored by Quaker Oats, ran until 1932. Prior to the audition, the two men decided to change their act and portray two hillbillies, due to the large number of blackface acts already in existence. They performed locally and established a blackface act which led to an audition at radio station KTHS in Hot Springs, Arkansas. Lauck and Goff had known each other since childhood and attended the University of Arkansas together where they both joined the Sigma Chi Fraternity. In addition to the title characters, Lauck also played Grandpappy Spears and Cedric Weehunt while Goff played Abner, Squire Skimp, Llewelyn Mousey Grey, Dick Huddleston, and most of the other characters. The hillbillies knew that the slickers would get what was coming to them sooner or later and either didn't mind or knew more than they let on that the slickers getting theirs was a matter of fortunate circumstance. Lum and Abner played the hillbilly theme with deceptive cleverness. As co-owners of the Jot 'em Down Store in the fictional town of Pine Ridge, Arkansas, the pair are constantly stumbling upon moneymaking ideas only to find themselves fleeced by nemesis Squire Skimp, before finally finding a way to redeem themselves. The two characters performed as a double act, with Lum generally playing the straight man to Abner's attempts to break free from Lum's influence. ![]() The series was created by co-stars Chester Lauck (who played Columbus Lum Edwards) and Norris Goff (Abner Peabody). In 1936, Waters changed its name to Pine Ridge after the show's fictional town. Modeled on life in the small town of Waters, Arkansas, near where Lauck and Goff grew up, the show proved immensely popular. Lum and Abner was an American network radio comedy program created by Chester Lauck and Norris Goff that was aired from 1931 to 1954. Lum & Abner, Old Time Radio Show, 430111 Grand Prize on Pinball ![]()
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